Mi big bro
Brand identity, UX/UI Design
( Summary )
The brief for this project was to create the visual brand identity and UI design for Sudamericana's new car insurance service, Mi Big Bro, which offers personalized and affordable insurance. Our goal was to establish a friendly and approachable brand image and develop a simple, accessible UI to enhance the personalized offering. The logo, a type-based design, uses space and color to represent the "big brother" role, combining bold yet restrained colors for a fun yet mature identity. The interface design focused on minimalism to ensure clarity and ease of navigation, using subtle neuomorphic accents to add value without relying on data-consuming motion graphics.
Client:
Sudamericana seguros
Scope:
Brand identity, UX/UI Design
Hypothesis:
I believe that by creating a minimalistic, user-friendly UI with a warm, approachable brand identity, we can enhance the personalized nature of Mi Big Bro's insurance offerings. This will simplify navigation, improve accessibility, and foster trust, leading to a more engaging and seamless user experience.
Result:
Successfully brought company to launch in 12 weeks
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