Daniel's music foundation

Brand identity, UX/UI Design

( Summary )

Daniel’s Music Foundation (DMF) is a nonprofit that empowers people with disabilities through music and awareness programs, has been transforming lives in New York City for nearly two decades. With the introduction of online programs during Covid-19, DMF saw the potential to reach a global audience. They needed a new website to build trust, share joy, showcase impact, and be accessible to everyone. We sought to challenge the notion that accessibility compromises beautiful design, aiming to set a new standard for accessible design. We viewed accessibility not as a checklist, but as a creative opportunity, inspired by DMF's vibrant music center, to create an enriching experience where everyone can participate fully, without losing any of the joy or impact. Rather than adapting for a few, we designed the experience so everyone could equally join in the fun.

Client:

Scope:

Brand identity, UX/UI Design

Hypothesis:

I believe that by crafting an accessible, user-centered website with intuitive design and seamless interactions, we can enhance engagement and trust for all users, especially those with disabilities. This will drive global participation in DMF’s programs and showcase that inclusive design can be both beautiful and impactful.

Result:

37% year over year increase in donations post launch, 2024 Webby Winner for Accesible Tech, 2024 Anthem Award Silver Winner, Diversity, Equity & Inclusion

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