Rev by Lyft
UX/UI Design
( Summary )
This project with Lyft provided a unique opportunity to build their new brand journalism sub-brand, "Rev," from scratch. In this fast-paced, deeply collaborative effort, designers, developers, writers, and editors worked together seamlessly. My responsibilities included crafting content maps, UX flows, and UI design. We aimed to differentiate Rev's branding from its parent, Lyft, while ensuring consistency and cohesion. Additionally, we prioritized accessibility and usability, creating a platform designed to seamlessly scale and adapt as it grew.
Client:
Lyft
Scope:
UX/UI Design
Hypothesis:
I believe that by designing a scalable, adaptable platform with distinct branding for Rev, we can create a seamless user experience that remains cohesive with Lyft’s identity while offering a fresh, engaging narrative. Prioritizing accessibility and usability will ensure the platform grows effectively and inclusively, catering to a diverse audience.
Result:
Successfully brought platform to launch in 10 weeks
No items found.
