VIZIO
UX/UI Design
( Summary )
VIZIO needed their website to reflect their commitment to high-quality, affordable entertainment and enable direct product purchases. We redefined VIZIO.com by highlighting the beauty and engineering of their products, using relatable storytelling, and incorporating warm design elements, lightweight typography, and subtle hairlines to mirror VIZIO’s refined industrial design. This approach created an inviting, elevated user experience that emphasized the brand’s ethos of “entertainment for all” and boosted consumer confidence.
Client:
VIZIO
Scope:
UX/UI Design
Hypothesis:
I believe that by integrating warm, visually appealing design with relatable storytelling, we can elevate the user experience and simplify the product discovery and purchase process. This will boost consumer confidence and effectively communicate VIZIO's commitment to high-quality, affordable entertainment, leading to increased engagement and conversions.
Result:
2023 Webby Award Honoree Websites and Mobile Sites Best User Experience, 2023 Webby Award Websites and Mobile Sites Best User Interface
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